NASCAR has recently secured a significant commitment aimed at enhancing its fan engagement and expanding its digital presence. In January 2025, Amazon Prime announced a sponsorship agreement with Chase Elliott’s No. 9 Chevrolet for three races annually from 2025 to 2027. This collaboration is designed to promote Amazon Prime’s newly acquired NASCAR streaming rights. The races covered by this sponsorship include the April 27 event at Talladega, mid-May at Kansas, and the All-Star Race at North Wilkesboro. Elliott’s car will feature Amazon Prime’s blue and white colors, along with a “NASCAR on Prime” logo, highlighting the streaming service’s commitment to expanding its motorsports content. citeturn0news16
This partnership not only strengthens NASCAR’s relationship with a leading digital platform but also signifies a strategic move towards modernizing its media offerings. By aligning with Amazon Prime, NASCAR aims to reach a broader audience and adapt to the evolving landscape of sports broadcasting, ensuring fans have convenient access to races through streaming services. The collaboration reflects NASCAR’s dedication to embracing technological advancements and meeting the changing preferences of its fan base.
Furthermore, NASCAR’s ongoing initiatives, such as the introduction of an electric vehicle prototype in collaboration with ABB at the 2024 Chicago Street Race, demonstrate its commitment to sustainability and innovation within motorsports. citeturn0news17 These efforts, combined with strategic partnerships like the one with Amazon Prime, position NASCAR for continued growth and relevance in the digital age.
