Nathan Cleary Secures $1 Million Photo Shoot Deal with Coca-Cola for Landmark Billboard Campaign
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Nathan Cleary Secures $1 Million Photo Shoot Deal with Coca-Cola for Landmark Billboard Campaign
Rugby league superstar Nathan Cleary has signed a landmark $1 million photo shoot deal with Coca-Cola, marking one of the most lucrative endorsement contracts in the NRL’s recent history. The Penrith Panthers halfback is set to be the face of Coca-Cola’s upcoming nationwide billboard campaign, which will roll out across major cities from July.
The campaign, dubbed “Unstoppable Energy,” aims to align Coca-Cola’s iconic brand with elite athleticism, resilience, and youth appeal—qualities Cleary embodies both on and off the field. The photo shoot, scheduled to take place in Sydney next month, will feature a series of high-impact, action-driven visuals capturing Cleary in both athletic and lifestyle poses.
Sources close to the deal say Coca-Cola views Cleary as a perfect ambassador, citing his clean image, leadership, and massive fanbase. This campaign marks the first time an NRL player has led a solo Coca-Cola advertising push of this magnitude.
Cleary expressed his excitement, calling the partnership “a dream come true” and an opportunity to “represent something bigger than sport.” With this deal, he not only cements his status as a rugby league icon but also as a rising force in the world of global brand marketing..
